What is Gamification?
- Stages & levels count, to keep you informed of how many levels have you finished, and how many still remain ahead of you.
- Rewards/Badges/Incentives, you are working really hard to get those, even though they are virtual, but they keep your motivation level up and rising.
- A pop-up window asking you to rate the game or share your results with friends on social media.
- Live feed upon login that informs you how you are ranking today among your friends.
- … And the list goes on and on.
Gamification Meaning by Example
- LinkedIn: When you first login to linkedIn, you will find the site walking you through a step-by-step process, in order for you to complete your profile, and throughout this process you can see a completion bar, this is a gamification technique.
- Nike: The giants behind this brand thought of engaging their consumers a bit more, so from a relation that could have ended right at purchase, they turned things around and came up with Nikfuel, where Nike users can compete against each other based on the the daily amount of physical activity that is being tracked and recorded by a special app on the user’s smartphone. Now this is a gamification technique.
- Slack: Do you see these awe-so-cute greetings that slack gives you while it starts? Well, this is a gamification technique.
- Airlines Mileage Rewards: Many of your favorite airlines offer their customers rewards that can be redeemed after a certain number of online purchases, so the more your use your credit card, the more miles you can collect and redeem for your coming flights. This is a gamification technique.
- Branded Mini-Games & Playable Ads: This is the simplest idea of them all, and the closest you could get to the actual games you know. A branded mini-game can be integrated into your social channels, website, or mobile app or any other medium of your choice. This can add the following to your business:
- Better user engagement.
- Improved brand awareness.
- Higher lead generation & conversion rates.
- Engaging Quizzes: This concept is the good step-brother (sort of) for the branded mini-games mentioned above, as it builds on the value added by mini-games to your business, and can dd further value, that includes:
- Easier data collection.
- Better understanding of a user persona.
- Actionable Analytics: Acting blindly with the absence of detailed data will get your business nowhere, or it will but probably not somewhere you want to get to. And here comes the essential role of actionable analytics, as it provides detailed insights recorded and analysed with every encounter a user makes with your gamified content. This can add the following value to your business:
- Detailed insights of users behavior and patterns.
- Shortened path to achieving your business goals.
- Better decision making.
- Better understanding of your business & targeted audience.
Gamification has so much to offer for your business, and we will help you become less hesitant about using it for your brand as we will be revealing many of its secrets and the actual value it did add to other businesses around the World in our following blog posts.
Keep your mind and business open to new methods and techniques, and things will go right for your brand, that … We know for sure.